What is SEO & How it Works
SEO is an acronym for Search Engine Optimization and is the process of optimizing a website to get first page and top rankings in the search engine result pages for targeted keywords on the first page of search engines like Google, Bing, and Yahoo.
Targeted keywords are simply the words that someone might enter into a search engine when they are looking for a local business. For example, one might enter “SEO services in Reno” or “Reno SEO Company” when looking to hire an SEO Company. That would be our target keywords on our Acute SEO website.
The benefit of Reno Search Engine Optimization
The benefit of having search engine optimization is that your website will be found in the first positions on search engine result pages.
Why does this matter? Fact is that most people search on Google, Bing, and other search engines for local businesses in their area. Most importantly, they typically choose to be the customer of the business whose website shows up on the first page.
Watch SEO Explainer Video
SEO Components for Getting Ranking Results
There are several components and factors that determine the successful placement of a website on the first page of Google. To determine the best strategy for search engine optimization implementation depends on whether your focus is local or nationwide.
However, the following factors will always apply On-page website optimization (relevant keywords, titles, and internal linking), Off-page optimization (backlinks, contextual anchor text, business citations), and Social Signals (creating social media buzz).
On-Page SEO refers to the various elements on the webpage including the inclusion of keywords in the content up to a certain density, title tags, meta tags, image optimization, outbound links, internal links, and various other factors.
Off-Page SEO mainly deals with obtaining backlinks from other authoritative domains in a similar category. Also, they can include setting up Blogs, Social Profiles, and Online Citations and Directories.
Technical SEO refers to making sure that all the pages are indexed in the search engines properly by submitting sitemaps. This also deals with webpage speed optimization as well as making sure the website is always accessible and there are no vulnerabilities.
Mobile SEO ensures that your website ranks high in the search engine result pages on mobile devices. This can include making sure that websites are mobile-friendly or mobile responsive. Many research studies have confirmed that more people search online on their mobile devices than even desktop computers. So ranking a website to address Google’s more recent mobile search engine has become extremely important for local businesses.
Over the years, SEO has become a complex process as major search engines such as Google, Bing and Yahoo have made hundreds of changes in their algorithms. Google makes over 500 changes to its algorithms each year in addition to the major algorithmic updates which means the factors that account for ranking in the search engines always keep changing.
Schedule a FREE 30-minute “Personalized Search Engine Marketing Strategy Consultation” (Valued at $1,500)
You will have a personalized 1on1 marketing strategy session with Derrick Tulali, the owner and expert search engine marketing strategist at Acute SEO. He will discuss what you MUST do to research, create and implement a winning customized internet marketing strategy to get results.
Because every business is different, we do not offer cookie-cutter strategies. When you implement one or more of the strategies discussed, we are certain you will see why we value this consultation at $1500. So, be prepared to take notes.
In one phone call consultation, I got more value thrown at me than I’ve ever gotten before. I strongly urge you to at the very least schedule a phone consultation with Acute. Your website deserves it!
The value add for my law firm after 1 intake meeting was amazing. Very honest and transparent company. Can’t thank them enough.